Critical Aspects

• Every link on the DailyTelugu site, or within the editorial pages of site, must have a valid editorial reason for being included.
• Audiences should feel confident that political, commercial, or personal pressures do not shape our decisions on the use of links and feeds.
• Links on the Public Service site or in the editorial content of a commercial site must not be offered in exchange for cash, services, or any other benefit.
• Any external site considered for linking should generally relate to DailyTelugu content it accompanies and align with the expectations of the intended audience.
• The content of any external site must be checked by the producer before it is linked to DailyTelugu page.
• DailyTelugu addressing controversial issues or public policy may include links to external sites that collectively reflect a balanced range of perspectives on the topic.
• Any external link on programme support pages must be justified by its relevance and usefulness to the intended audience.
• When linking to a commercial site, it is essential to ensure that DailyTelugu is not seen as endorsing any product or service.
• It is acceptable to link from Public Service pages to DailyTelugu site only when such links are clearly supported by editorial reasons.
• Including third-party feeds on DailyTelugu Online pages requires greater editorial care, as users expect such content to have undergone rigorous editorial review and to meet standards.
• The page owner is responsible for the content of any feed or embed displayed there and must be prepared to take down links swiftly if required.
• Audiences should be clearly informed whenever content originates from an external supplier.
• Audiences should be provided with a simple means of reporting errors or inappropriate content.
• It should be clear that inbound embeds (e.g., social media videos) do not fall under DailyTelugu editorial control and are not DailyTelugu primary responsibility. Editors are, however, responsible for deciding what external content to embed and must be aware of rights issues and the possibility that the original material may be altered or taken down.

While creating content on a DailyTelugu, producers should give thought to which external websites may warrant editorially justified links.

These could be for…

• Additional pertinent information
• Expanded background or core source content
• Helpful practical guidance
• Further authoritative insights

Links must not be placed on the Public Service site, or within the editorial content of a Commercial site, in exchange for money, services, or any other form of benefit.

Every link on DailyTelugu site, must have clear editorial justification and be appropriate for the intended audience—especially children.

Links must never be used as a form of credit.

Editorial Checks

Producers are required to review the content of any site before linking to it on DailyTelugu page, though the ultimate responsibility for the link rests with the relevant editor.

They should also ensure there are clear ways for users to report inappropriate external links so that prompt action can be taken.

Disclaimers

A standard disclaimer stating that ‘DailyTelugu is not responsible for the content of external sites’ should be included with any published list of links. Where links point to controversial or sensitive material, a tailored disclaimer and additional context may be appropriate near the links themselves. For ‘in-story’ links to highly sensitive content, it may also be helpful to warn users within the story itself, as part of providing proper context.

Links to sites that conflict with DailyTelugu editorial values

When deciding whether a link is appropriate, context is crucial, and it is often helpful to explain why the link is being included. In certain cases, it may be justifiable to link to a site that does not share DailyTelugu editorial values but provides useful insight—for example, a current affairs page linking to a government-run news agency so users can read the exact wording of an official statement.

Disputed Content

DailyTelugu site that address controversial issues or matters of public policy may include links to external sites which, collectively, reflect a reasonable balance of perspectives. When linking to third-party sites, any potential legal risks—such as defamation or incitement to racial hatred—must be carefully considered.

If content is likely to cause serious offence to some users but there is a strong editorial justification for covering the story, it may be more appropriate for DailyTelugu to link to the relevant site rather than host the material directly.

Charities

Links to charity sites must be based on clear editorial criteria. If a particular charity is in the news, it may be appropriate to link to that organization’s site; however, no single charity should be given undue prominence over others. Where links provide advice or general information on a subject, the major charities active in that field should be represented. This guidance also applies to online links offered by DailyTelugu Action Lines.

It is equally important to select the right destination on a charity’s site; useful information pages may be suitable, whereas campaigning or fundraising sections are not.

Third-Party Feeds and Embeds

Bringing third-party content onto DailyTelugu pages is more editorially sensitive than providing an external link. An external link takes users away from DailyTelugu site, allowing them to adjust their expectations accordingly. However, when third-party content appears alongside on DailyTelugu pages, audiences are more likely to assume it has undergone rigorous editorial scrutiny and meets DailyTelugu editorial standards before being published.

Responsibility for editorial content

The individual with editorial responsibility for a page that carries a feed or embed is also accountable for the content it delivers. This principle applies equally to bespoke feeds for a single page and to general feeds used across multiple pages.

DailyTelugu will not normally embed a live video or text feed unless there is a contractual agreement with the supplier that guarantees the content, or there is sufficient confidence that the material is appropriate for sharing on DailyTelugu platforms.

Editorial Transparency

DailyTelugu must be open about content sourced from external suppliers, with attribution placed as close as possible to the material itself.

Users should also be provided with a clear and simple way to report errors or flag offensive or inappropriate content within a feed.

Embeds

Embedding video—for example, using a social networking player such as YouTube on a DailyTelugu page—can be a useful way to present editorially relevant non-DailyTelugu content.

Although this material is not under DailyTelugu control, audiences may perceive it as part of DailyTelugu . It should therefore be made clear that the video originates from a third-party site, and users must be given a straightforward way to report any inappropriate content.